Punch Up Dot Com

IS ONE OF THESE YOU?

Your posts do nothing

You're doing it yourself, but it's not working. You spend hours on a post that bombs. You post and get nothing back. Engagement keeps tanking and you can't figure out why.

It's not the algorithm, it's your strategy.

You have no time

You can write. You might even enjoy it. But you just don't have the time. You feel guilty not posting, and feel guilty while posting. You know social is important, but it's not how you should be spending your time.

You're a founder, not a full-time poster.

You're a total ghost

You're not posting online. Maybe it feels cringe. Maybe you don't know where to start. But you know you really should. And you're right, you should, because posting optimizes for serendipity.

Nothing happens when you don't post. Nothing happening is bad.

You're wearing a toupee

You're posting AI slop and you think it looks good. It doesn't. Posting AI is like wearing a toupee. Everyone notices, but they're too nice to say something. AI slop burns your credibility faster than getting cancelled.

It's social media. AI talking to AI is worthless.

HERE'S HOW I FIX THAT FOR YOU

Examples of how I package work

I write killer posts for you

Recurring Content + Consulting Starting at $2,500/mo

I write stuff that makes you stand out online. You might know me from shitposting, but almost half of what I write for my clients is serious thought leadership. Just not the kind that makes you want to claw your eyes out.

What's included

Goal setting & social strategy plan Profile optimization & maintenance Content interviews & coaching calls Killer posts written & posted for you

I fully run your socials

Recurring Done For You

Ghostwriting, plus we run your socials. Great posts are only half the battle. We can manage everything else that makes social actually work as a growth channel.

Everything above, plus

Network expansion for increased reach Engaging your target audience Comment section management Warm lead tracking & handoff

I help here and there

Ad-hoc Content or Consulting

Project basis consulting. Revamp your socials, punch up a campaign, get memes or skits ad-hoc. Good for people who want to do it themselves or need one-off help.

For example

Skits Meme packs Campaign punch ups Content co-writing

HM, OKAY. BUT HOW DOES IT HELP?

It makes everything easier

The first thing someone does when they hear about you is look you up online. Sales, marketing, hiring, fundraising, and partnerships all get so much easier when you look authentic, smart, and funny.

People recognize you, so they talk to you

Posting consistently great content from a personal accounts is like the magic mushroom in Mario: it makes you appear bigger. And then the people you want to talk to come to you.

Seen again and again and again

Most people aren't ready to buy right now, but if they always see you, they think of you when it matters most. That one post you spent an hour writing isn't doing anything. Be consistent or be irrelevant.

WHO DOES IT SOUND LIKE? YOU.

We'll find your voice and write in it. Here's what that can look like:

Thought leader without the cringe.

80% substance · 20% personality

Substance

Personality

Real insight that doesn't sacrifice on soul. The opposite of AI slop.

Strong takes + Memes

50% substance · 50% personality

Substance

Personality

Your audience will sometimes learn and sometimes laugh, but they'll always read.

Shitposting as a Service

100% Humor

Personality

Build a cult following using what you find funny to earn the internet's attention.

There's no wrong answer. We'll figure out what works best for you.

WHY PUNCH UP?

Guaranteed to stand out

Why hire a ghostwriter just to blend in? I've made myself and my clients stand out for years, and pinky promise I'll do the same for you. And I don't joke about pinky promises.

I help grow accounts you've definitely read

I obviously can't tell you who. I wouldn't tell someone I write yours. But the work is in your feed and has been for a while.

Founding go-to-market hire turned ghostwriter

I ran growth and product from prelaunch to $1M ARR and beyond, and great social content is how we punched above our weight class. I know how to turn eyeballs into revenue without being a creep. That's why I'm doing it full-time now.

LET's TALK. NO PRESSURE.